My Locker room
My Locker room
A digital rebrand + product ecosystem for a next-gen orthodontic lab
Class
IDS 409
Completed
August 2024
School
Northwestern University
Northwestern
University
THE PROBLEM
THE PROBLEM
Sports fans often juggle multiple apps to stay connected with their favorite teams—tracking scores, browsing tickets, checking schedules, shopping for gear, or engaging in live betting. This fractured experience wastes time and leaves fans overwhelmed.
Sports fans often juggle multiple apps to stay connected with their favorite teams—tracking scores, browsing tickets, checking schedules, shopping for gear, or engaging in live betting. This fractured experience wastes time and leaves fans overwhelmed.
THE PROBLEM
Sports fans often juggle multiple apps to stay connected with their favorite teams—tracking scores, browsing tickets, checking schedules, shopping for gear, or engaging in live betting. This fractured experience wastes time and leaves fans overwhelmed.
THE SOLUTION
THE SOLUTION
My Locker Room is an all-in-one, mobile-first platform that transforms how fans experience sports. It centralizes everything from stats, merch, tickets, schedules, and live coverage into a personalized “locker room” based on your favorite teams, location, and preferences. Designed with user insight, it brings simplicity, engagement, and customization to the fan journey.
My Locker Room is an all-in-one, mobile-first platform that transforms how fans experience sports. It centralizes everything from stats, merch, tickets, schedules, and live coverage into a personalized “locker room” based on your favorite teams, location, and preferences. Designed with user insight, it brings simplicity, engagement, and customization to the fan journey.
THE SOLUTION
My Locker Room is an all-in-one, mobile-first platform that transforms how fans experience sports. It centralizes everything from stats, merch, tickets, schedules, and live coverage into a personalized “locker room” based on your favorite teams, location, and preferences. Designed with user insight, it brings simplicity, engagement, and customization to the fan journey.
Video
Video
Video
THE SOLUTION
THE SOLUTION
Personalized Team Feed – Select your top teams and receive tailored updates
Live Stats & Coverage – Real-time updates in your preferred format
Ticket Integration – Access exclusive promotions and last-minute ticket alerts
Merch Store – One click access to Fanatics for exclusive apparel and deals
Smart Notifications – Choose how you’re alerted (push, text, or lock screen)
Privacy First – Governed by strict data policies and encryption standards
Personalized Team Feed – Select your top teams and receive tailored updates
Live Stats & Coverage – Real-time updates in your preferred format
Ticket Integration – Access exclusive promotions and last-minute ticket alerts
Merch Store – One click access to Fanatics for exclusive apparel and deals
Smart Notifications – Choose how you’re alerted (push, text, or lock screen)
Privacy First – Governed by strict data policies and encryption standards
THE SOLUTION
Personalized Team Feed – Select your top teams and receive tailored updates
Live Stats & Coverage – Real-time updates in your preferred format
Ticket Integration – Access exclusive promotions and last-minute ticket alerts
Merch Store – One click access to Fanatics for exclusive apparel and deals
Smart Notifications – Choose how you’re alerted (push, text, or lock screen)
Privacy First – Governed by strict data policies and encryption standards
More Works More Works
More Works More Works
